Brand management made easy!!!
I know brand management can be stressful 😃 and that was why I thought that it would be really nice of me to share with you – 10 tools that every brand manager should have.
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ATTEST
Attest has brand tracker survey templates that you can customize to fit your needs. You may quickly collect high-quality insights since Attest gives you access to 125 million people in 58 markets. With the data you collect, you can
📍Analyze the results of advertising campaigns and other marketing initiatives.
📍Recognize where your brand stands in comparison to competitors.
📍Determine any potential adjustments in brand perception.
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BRAND24
Businesses can instantly view brand mentions on all social media platforms, in publications, and on blogs thanks to Brand24. You will know right away who is talking about you, whether it’s on LinkedIn or in a significant newspaper. When marketers need to move swiftly and are in charge of managing their brand’s reputation, they turn to this technology
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EXTENSIS PORTFOLIO
Extensis Portfolio is the perfect solution for teams working on brand identity from all over the world: here you have a place for it to come together.
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AHA
Globally, Aha! has over 250,000 users. AHA is a popular tool for setting brilliant strategies, creating visual roadmaps, and managing breakthrough marketing campaigns. BMs can use it to create projects with goals and objectives to ensure that the team remains focused on the most important features. As well as its ability to collect crowd-sourced ideas, it is easily integrated with development tools such as JIRA, Azure DevOps, Rally, etc.
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HOOTSUITE
From a single dashboard, you can create, schedule, publish, and manage your content and ad campaigns across social networks. By offering real-time analytics, we help you maximize the impact of your social marketing so you can concentrate on other aspects of your business.
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TRELLO
Among the top brand management tools on the market is Trello. With its intuitive visual interface, you can get an up-to-date picture of your operations in a matter of seconds. You can organize and prioritize your projects very quickly and effectively with their boards, lists, and cards format.
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BALSAMIQ
For small to medium-sized businesses, Balsamiq is a popular wireframing tool. It is important to validate the design idea with stakeholders before beginning development. The Balsamiq software helps brand managers quickly create mockups and easily produce multiple versions of them for testing and user feedback.
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INVISION
Invision is a wonderful prototyping tool that enables brand managers to quickly turn ideas into powerful screen designs, animated transitions, and add micro-interactions that turn static screens into working prototypes. Additionally, it provides features that allow you to collaborate with your teammates and collect feedback.
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SURVEYMONKEY
There are a lot of survey tools available on the market today, but SurveyMonkey is one of the best. You can use it to build and distribute sophisticated surveys to your intended audience. Nearly 200 free templates are available for you to select from when creating cloud-based surveys on any subject. Brand management, data analysis, and consumer marketing are other uses for SurveyMonkey’s enterprise services.
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GOOGLE ANALYTICS
One of the most well-liked and highly suggested tools for brand management that offers insight and analytics throughout your web-based or mobile application is Google Analytics.
I’m sure you found this quite helpful. Please feel free to get in touch with us at hello@philians.com if you need assistance choosing the right tools for your team or organization.
