24 Email Marketing Terms Every Marketer Must Know

What is Email marketing?


Email marketing is a form of digital marketing that involves the usage of the email address of a set of people to talk about the product or services one has to offer which may be beneficial to them or rather satisfy their needs.

Email marketing brings your product or services to the doorstep of potential customers. In this day and age, a large population of people start their day with refreshing their email fee to discover the latest happenings, this has proven to be an effective tool in terms of taking marketing to the next level

We shall be discussing some of the terms used in email marketing in which marketers in this segment should familiarize themselves in, let’s dive right in.


Terms In Email Marketing 




This is the final decision in which the reader of the email must take after reading the write up talking about the product or service offered, whether they may decide to learn more about it or offer up a patronage, usually there is a link attached in the email that takes the reader to a landing page.




Anyone who is included in your email database. A contact can include more information than just an email address, such as a person’s name, phone number, and even past order or account information. It can also only be an email address. A subscriber is someone who has chosen to receive emails; a contact is someone who has not. People who have unsubscribed or who have never agreed to receive marketing emails may be among your contacts.




This is the process of sending emails to a list of emails scheduled already for a later day.


Email Body


This defines the structure of the email, the items which are contained in the email which may not only include texts but also graphics, videos or animation to give the email a lively look,


Email campaign


This is an email with a specific campaign goal, talking about a particular series usually sent not just once, sometimes in series, it is strategically planned out to entice potential clients.


From address 


This is usually the name of the email address in which the email received is from, in email marketing it is usually done using the domain name of the company.


Friendly form


A sender name that uses a person’s name as opposed to a business or email address. If subscribers are unfamiliar with the name being used, it can also be confusing, but it appears more personal than reading email from a firm.




All of your clients, subscribers, and contacts whose email addresses you have.


No-reply address 


This is an email which is responsible for sending emails, but the only perk is that emails can’t be sent to the email address.


Promotional Email


An email that is issued on behalf of a business or organization for marketing objectives as opposed to being sent by a person or for transactional needs like confirming an order or updating shipping information. The majority of the time, entire email lists or portions of them are sent promotional emails in bulk. “Subscribers” are contacts who have consented to receive promotional communications.




This is the email address of the person who takes in the email sent out.




The people, business, or entity that is sending an email to a different person or to email addresses on their list.




The person who takes the call to action to accept receiving emails from the sender, this shall continue until such a person decides to opt out of the email subscription for whatever reason.


Animated GIF


A picture format that creates the illusion of motion by combining a few brief still images. At most a few seconds, animated GIFs tend to be short.




This feature is intended for users with visual impairments, the designs specifically tailor the needs for this set of people.


Dark mode


This is an appearance setting meant to reduce the brightness of the screen, with a dark background theme, and texts that become lighter to accommodate the eyes especially during late times.


Image-only email


This is an email that does not include any form of text in the body of the email, just graphics only are displayed. If at all the receiver has image-only email turned off, what shall be displayed would be only the text which is attached to the image.


Interactive email


An email with features that react to user activity inside the email This could involve pop-ups, videos, or dropdown menus.`


Responsive design


A message that is formatted differently depending on the device being used to see it. The screen size and functionality of each device are taken into account by responsive design.


Text-to-image ratio


The proportion of text to picture characters The number of image characters is determined by the HTML code used to represent the image and is unaffected by the image’s size. The chance of being marked as spam increased in the past when the text-to-image ratio was too low, but it might not be as high a risk today.


Alt text


Text that must be inserted into the email’s code in order to describe a picture or other visual. The alt text will be displayed in the place of any images that fail to render for whatever reason. People with vision problems can grasp the nature of the image thanks to screen readers’ ability to read alt text.




Describes the distance between a table cell’s wall and the content inside of that cell. White space increases as cellpadding increases.


Email preview


Examining how your email will appear on various devices, email clients, and mailbox providers is one phase in the email testing process.


In conclusion, with our team of expert email marketers, all the services you need are but just a dm away.