How to use Email Marketing for Blogs

One of the most effective ways for bloggers to promote their content is through email marketing. As a result, developing a successful strategy can increase your audience and encourage repeat visits.


There are several approaches you can take to accomplish this. You’ll need a suitable email marketing platform to get started, as well as some strategies to entice your audience to subscribe. If you so choose, adding a few affiliate links will also aid in generating some off-site income.


We’ll provide a simple overview of email marketing for bloggers in this article. We’ll go over the benefits of email marketing for bloggers and provide some helpful advice for developing a plan. Let’s begin!


The benefits of email marketing for bloggers

In general, email marketing refers to any email you send to a customer, current or potential. However, this approach typically entails creating a subscriber list before communicating with them at various frequencies in accordance with your goals.


This has the potential to be a very potent method of engaging your audience. As a blogger, you can inform your captive subscriber list of your most recent articles or other pertinent news. This then promotes return visits and gradually fosters a sense of community.


Additionally, using emails to communicate with your audience on a more personal level is a good idea.  As long as they are informative, practical, and not “spammy,” many people enjoy receiving emails.  Some may even interact with you directly as a result, giving you more chances to connect.


Building and maintaining an email list of subscribers for your blog can be more efficient than other direct marketing techniques like popup offers and pay-per-click (PPC) advertising. By offering value, fostering trust, and gradually generating leads with newsletters, you can demonstrate your knowledge and credibility.


How to develop a blog email marketing strategy

Create a subscriber list.

The first thing you should do is create a list of subscribers. Possibly the most difficult aspect of email marketing is this. Of course, if you don’t have subscribers, no one will engage with your fantastic content. You’ll need a signup form on your website if you want to increase the number of email subscribers. With a strong call to action (CTA), you want it to stand out and grab your readers’ attention.  One can be added to your home page, about page, or you might even think about using a popup.

Pick an email marketing system that works with WordPress

Additionally, you should pick an email marketing platform that works with WordPress. You can create straightforward emails to complete the task with the right tool. The best tool for business owners and organizations to showcase their goods and services, boost their search engine rankings, and advertise to potential clients is WordPress, a content management system (CMS). It makes it easier for you to distribute written content, run an online store where you can sell goods and services, or even just share images and videos of your creative output.

Offer a sample of your most recent content of  subscibers.

Now that you have a subscriber list in place, you can focus on your emails. A link to your website should ideally be included in your email copy. You can increase blog engagement and engage your audience with valuable content by doing this. Thanks to email’s high level of accessibility, particularly on mobile devices, it’s a great way to inform readers when new blog posts are available. However, you might want to give them a taste of what you’re offering in order to further entice them. A link to the complete article on your website can be included after this, which could either be the opening of your post or an intriguing excerpt.


To generate offsite income, include  affiliate links.

One way to monetize your blog is through affiliate marketing, which you can easily incorporate into your email marketing campaigns. It’s a method of promoting a business’s goods or services in return for a cut of any sales that result. This typically takes the shape of an image or a link to a product page. You can add affiliate links to your emails in addition to your blog posts. You can use this strategy to make additional money as long as the links are pertinent to your audience.

However, it’s crucial to use this tactic with caution. Links that are too numerous may come off as spam. Additionally, your emails are not providing the value your subscribers probably expect if all they do (or at least appear to do) is promote a product. In the worst case, readers may decide to stop receiving your mailings as a result, hurting your list.

Signups on social media for your email list.

Don’t be afraid to promote your signup form on your website in a variety of locations and to link to your social media accounts. Implementing your form is simple thanks to integrations with  Facebook, WordPress  or  Medium.



Blogger email marketing not only keeps your readers informed, but also invites them back, giving you the freedom to raise your income through affiliate links. It is an essential component of their marketing plan for many bloggers.


To create an email marketing strategy for your blog, consider the four following tips:

  1. Create a subscribers list
  2. Pick and email marketing  system that works with WordPress
  3. Offer a sample of your most recent work to subscribers
  4. To generate offsite income, include affliate links
  5. Signups on social media for your email list.