14 Top Digital Marketing Tools For Business Growth

Having the right digital marketing tool for every marketing purpose makes the work easier and worth it because these tools help you or your brand reach a global audience and help you convert leads into paying customers. They are cost-effective too.

These tools also help you to know and understand your audience better, you learn exactly what they want by interacting with them more effectively by automating a frequently performed task, scaling what you are doing right, and helping complement your skills to effectively collaborate more.

There are so many digital marketing tools out there these days, tons of them for each task, and the good thing about them is that most of them have both free and paid plans. Digital marketers and brands cannot do without them because these tools can improve your marketing strategy. Our team of digital marketing experts at Philians has researched the top trending digital marketing tools for business growth.

14 Top Digital Marketing Tools For Business Growth

1. Ahrefs:

Ahrefs is an SEO tool that moves traffic to your website. They have a large database of keywords.

Ahrefs analyzes your competition to check out everything that they are doing (kind of spying on your competitor’s pages and content) to know what they are doing right and what they are doing wrong so you can leverage on their weakness.

With Ahrefs you know how their content is ranking hence Ahrefs is very great at analyzing your competition.

2. MailChimp:

MailChimp is used for e-mail marketing and social media advertising designed for automation and campaigns. This tool is used for traffic tracking and audience engagement.

3. BuzzSumo:

BuzzSumo is a content research tool that identifies and connects with top influencers in your industry. It helps you check topics that are trending and help you generate appealing content based on your research

You can measure your performance by looking at your content analytics and social mentions.

4. Slack:

Slack is a great communication tool for growing your business today.

It has channels designed for certain information to improve business conversation without cutting anyone off, promoting employee team collaboration. Slack enhances networking in the digital marketing space and gives you freedom of interaction. It is a popular communication tool with a wide range of integrations that are very easy to use.

5. Canva Business:

Canva is an easy-to-use design platform that uses the drag-and-drop method for designs. From the Canva catalog, users can create designs using custom pictures, fonts, icons, shapes, etc. Logos, flyers, banners, infographics, etc can be designed on Canva

You don’t need to be an expert designer before using Canva.

6. Google Analytics:

Google Analytics is a website analytic tool with a very high standard. It monitors every visitor on your website right from the point of entry to the point of exit to the time spent and where they spent most of the time on the web.

7. Google AdWords:

One of the most popular tools for advertising is Google AdWords. Your business is advertised on Google’s search engine results pages (SERP). The payment plan is based on a pay-per-click or pay-per-call basis.

Google AdWords houses the Google Keyword Planner, which helps you research which keywords to use on your content based on their performance and it helps to bring more prospects to your website.
AdWords helps you to grow your business by putting your product and services in the face of your audience organically or by paying, either way, the idea is to rank higher.

8. Pointerpro:

Do you have an idea of what pointer pro does? Pointerpro is a great tool for lead generation that works well with your existing marketing tools like zapier, webhook, etc to transport your leads directly to your email marketing tool for nurturing through campaigns.

9 HubSpot:

No matter the stage of your business, Hubspot will help you grow your business because it has several tools in it. Lead capturing can be done by setting up popup forms, web forms, and live chat software.

Email marketing campaigns can also be set up with this tool, it can also analyze your audience behavior. The email campaigns can also be automated when you get the paid plans. Other point solutions like HotJar and Typeform work well with it.
HubSpot helps in lead generation and conversion, deal cycles are shortened and close rates with sales are increased.

10. Hootsuite

Hootsuite is a social media management tool, multiple posts can be scheduled at once and you can store your content in the cloud for later use. You can keep track of your social media content and its performance like conversations about your brand.  Hootsuite can also keep track of conversions and help calculate your ROI.

11. Yoast:

Yoast helps in content optimization for search engines that work well with a classic editor in WordPress. It helps choose content based on the ranking keywords, it also helps in page readability evaluation. It keeps you updated on your SEO.

12. All in One SEO:

All-in-One SEO (AIO SEO) is great for WordPress websites, it has a variety of features that can help with website optimization for search engines.
It provides a checklist that makes adjustments and fixing of common errors. This tool will help you audit your website to improve your internal SEO.

13. Proof:

What Proof does is to use the proof gotten from your website to boost conversion on it. They make sure your videos, and messages – content – reach your targeted audience. With proof, you can identify and monitor any visitor’s presence on your website and this will help in your website optimization for more conversion. It blends well with other software and is mobile optimized.

14. Trello

Trello is a content management tool that is used for content strategy and brainstorming. It is used to check when your posts are scheduled to be published.

It is easy to assign tasks to multiple people without confusion when using Trello.

You can create cards and add notes on the card topics. The topics can also be assigned to teams with deadlines in mind. Trello clarifies projects and breeds collaboration which helps in your business growth.


Philians is committed to your business growth. These digital marketing tools have been fully researched by our team of digital marketing experts. Reach out to us for your digital marketing needs.